It all started with a run…

After having my first son, I was hit with a wave I didn’t expect: postpartum depression. It was one of the most challenging chapters of my life. But then—something shifted. A few friends invited me to join a running group, and little by little, I began to feel myself again.

Through movement, my pain became power.

That’s where the seed for YULY360 was planted. At the time, I was also exploring fashion and blogging. I’ve always been a creator at heart—a journalist, a storyteller, a woman who wears many hats. So, I started sharing my journey online. The brand didn’t even begin as YULY360—it was called Mike Callum. But when it came time to make things official, none of the names we loved were available.

That’s when my husband looked at me and said:

“Why not name it after you? After all, this brand is your story—and the story of so many others.”

And he was right.

YULY360 isn’t just about me—it’s about all of us.

It’s about how we all have more in common than we think.

It’s about honoring every phase of life, embracing every twist in the road, and remembering that no matter what we face—we can always keep moving.

The “360” is because this brand is with you through it all.

Not just during workouts, but in the quiet moments, the celebrations, the setbacks, and the growth.

We don’t just make premium, high-quality activewear.

We make clothing that moves with meaning.

Pieces designed to remind you of your power, your worth, and your story.

And the women you see on our site?

They’re not models. They’re our real clients.

Women who believed in YULY360, fell in love with the brand, and chose to share their journey through movement.

Every product photo you see features real women in real YULY360 pieces—no filters, no Photoshop, no pretending.

Just strength, beauty, and authenticity.

Welcome to YULY360—where we transform pain into power and embrace the journey, one day at a time.

Note: We use AI-generated visuals for blog posts, covers, educational content, and select promotional materials—never for product photography. Our product images always reflect real people wearing real YULY360 clothing.